Today, facial masks are one of the skincare products that function as a daily necessity. This product is easy to apply and remove, making it more convenient. It also delivers numerous benefits, such as improving skin quality. It even boots hydration, provides nourishment, and combats other skin issues.
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Because of these characteristics, facial masks will grow by US$ 10 Billion by . Its CAGR will also reach 9% from to . If you want to start your private label facial mask products, this article will be the best way to start!
What are facial masks?
Facial masks are a type of skincare that is moisturizing and has an occlusive design. In fact, they are notable for being blanket skincare because it sits on top of the skin. Even though the skin does not directly absorb this product, they work like magic that changes the appearance of the skin.
What is the function of a facial mask?
Facial masks play a significant role in the skin since they purify, hydrate, and restore. There is an option of a face mask for men and a face mask for women. But the general benefit of facial masks will be the same&#;improved skin texture, boosted hydration, tightening pores, etc.
The Top Benefits of Facial Masks on the Skin
One of the best-selling skin care products in the market is facial masks. Are you curious as to why? Well, the reasons are the benefits that facial masks provide.
Boost Hydration and Moisturization
One of the benefits of private label facial masks is to hydrate and moisturize the skin. This facial mask has numerous ingredients that are notable for boosting the moisture on the skin. That is because facial masks retain the moisturizer ingredients, which greatly help hydrate, firm, moisturize, and moisturize the skin.
Has Easy Application
There are diverse types of facial masks for men and facial masks for women. However, facial masks for these target markets attain common similarities: their application. Depending on the type of application, users will have to put the face mask on top of their face.
Minimize Skin Aging
One of the benefits of private label face masks is it minimizes skin aging. Some issues relating to skin aging are wrinkles, fine lines, skin sagging, hyperpigmentation, melasma, and more.
Help Even Out Skin Complexion
Private label face masks greatly help reduce uneven skin tone, hyperpigmentation, and dark spots. That is true, especially if the face masks contain brightening ingredients like vitamin C, niacinamide, kojic acid, etc.
Beneficial to Everyone
A facial mask is a private label skincare product with numerous options and benefits. Consumers can choose what kind of facial masks they will put on their faces based on their skin needs. All ingredients in facial masks are also gentle and suitable.
The Different Types of Facial Masks
Different kinds of facial masks are trending on the market today, such as:
Sheet Mask
Sheet Mask is one of the common types of facial masks&#;and the most popular too. As the name implies, this mask is in the form of a sheet filled and soaked with serums and nourishing ingredients. They are also invented to perfectly sit on your face for a more effortless and effective way to the skin.
Cream Mask
Cream masks have a cream formulation, thicker and richer. This type of private label face mask is ideal for dry, flaky, and aging skin. This facial mask is deeply moisturizing and hydrating. The skin can also absorb its vitamins because it is left to dry for a set time and then rinsed off with water.
Clay Mask
Clay masks is a private label face masks made of different kinds of clay. Clay is notable for being exfoliating, oil-absorbing, anti-inflammatory, and fights bacteria. Because of this, they are effective in keeping the skin youthful, glowing, and acne-free.
Mud Mask
A type of facial mask with similar properties to clay is a mud mask. A mud mask is suitable for oily or combination skin because it effectively absorbs oils. It can also provide deep cleanings, removing impurities and unclogging pores.
Gel Mask
As their name implies, gel masks have a gel-like consistency like transparent jelly. Because it is moisturizing and allows the skin to absorb the product quickly, this is suitable for dry skin. This facial mask is also very soothing and tightening, reducing inflammation, puffiness, and sunburn.
Brightening Mask
The skin needs a little help with evening out and brightening the skin tone. This brightening facial mask has ingredients that play a significant role: vitamin A & E, Kojic Acid, Niacinamide, and more. Not only that, but they are also a big help with reducing hyperpigmentation, dark spots, and scars.
Warming Mask
Warming face masks are a type of private label face mask that has a steaming and tingling sensation. These face masks have the purpose of causing a tingling sensation which helps with blood flow, brightens the complexion, and gives a soothing feel. Also, the reason for this sensation is the active species ingredients like paprika, AHA BHAs, or cinnamon.
Bubble Mask
A private label face mask that produces bubbles or foam is a bubble mask. These bubbles result from a unique oxygenation process, which removes dirt, pollutants, and impurities on the skin. This bubble mask is also a big help to exfoliate the skin, leading to brighter, glowing, and healthy skin.
Exfoliating Mask
Exfoliating masks have the primary goal of scrubbing dead skin cells. This mask has a process of chemical exfoliation and acid ingredients that leave the skin smoother and healthier.
Charcoal Mask
Charcoal masks have the main component of charcoal, which is notable for its anti-bacterial properties. Charcoal is said to absorb toxins on the skin, such as oils, dirt, impurities, pollutants, etc. When consumers put charcoal masks on the skin, they can leave them for a few minutes for the product to absorb any toxins. Then rip or wash them off.
Peel Off Mask
This private label face mask type is ideal for consumers who don&#;t like messy or rubber textures on their faces. Peel-off masks work by penetrating the skin layer and removing the top layer of the skin. When the masks are peeled off, dirt, impurities, oils, and blackheads, will come off with them.
Sleep Mask
Sleep masks are suitable to be left on the skin for 8 hours. This face mask contains hydrating ingredients to help the skin reproduce and renew cells. It will also help the skin to be glowing and bright after waking up.
The Type Of Facial Mask Suitable For Each Skin Types
There are various facial masks for women and men, as noted above. However, it will also matter depending on the skin type, such as:
Oily Skin
For oily skin, the most suitable type of facial mask is the one that is oil-absorbing and reduces pore clogging. These face masks should contain acid ingredients like salicylic acid and glycolic acid. The suitable private label face masks are charcoal, clay, and mud.
Dry Skin
Dry skin requires an added boost of hydration because of its dehydrated, flaky, and texture skin state. The best type of private label face mask for this is gel-based, cream, and sheet masks. This face mask also contains water-based and hydrating ingredients like hyaluronic acid and shea butter.
Combination Skin
Combination skin mostly experiences oiliness on the T-zone, then dry patches on the other sides. For this skin type, the best way is to combine or alternate the use of facial masks like a sheet mask or the charcoal mask.
Acne-prone Skin
Private label face masks greatly help reduce pimples, inflammation, and breakouts. Some of the best facial masks for this skin issue is charcoal, clay, and mud mask.
Sensitive Skin
Contact us to discuss your requirements of Anti Wrinkle Face Mask Supplier. Our experienced sales team can help you identify the options that best suit your needs.
Sensitive skin is prone to an allergic reaction to many products. That is why gel, sheet, and cream masks are suitable for it is gentle and do not contain too many exfoliants.
Normal Skin
Normal skin doesn&#;t require complex ingredients; it only needs facial masks that can maintain healthy skin. For this reason, the face mask suitable is sleep masks, bubble masks, sheet masks, gel masks, and cream masks.
For Aging Skin
Most sheet masks are suitable for aging skin because it contains anti-aging ingredients like glycolic acid. Sheet masks will be hydrating while also ripping off the dead skin.
Skin with Dark Spot and Hyperpigmentation
Brightening and exfoliating masks are the best for skin that struggles with dark spots and hyperpigmentation. It will help the skin tone by reducing the melasma on the skin.
Skin Exposed to Sun Damage
When the skin is exposed to extreme sun rays, there is a tendency for it to be dehydrated. That is why sheet masks are essential, as it contains hydrating ingredients, aloe vera, and a cooling effect.
10 Reason To Choose Private Label Facial Mask
Are you interested in starting your private label facial mask? Then these top 10 reasons will be your go-signal to do so!
Has Diverse Market
As per the research given by PERSISTENCE, the global facial masks market will have 2.5x growth than other skincare markets. With this, you have the opportunity to scale our business, expand your products, and reach a more target audience.
Wide Product Type Option
We have mentioned above some options and types of private label face masks you can choose from. Because of this vast array of options, you have less competition and can produce more product lines on your own.
Premium Formulations
In TY OEM Cosmetics, we have hundreds of facial mask formulations of various consistency, textures, colors, and fragrances. We assure our clients that our formulations will work, is unique, and will be like no other.
Natural Ingredients
Ingredients play a significant role in the effects and benefits of facial masks. That is why TY OEM Cosmetics ensures that all our ingredients are safe and sustainable. We even partner with the best raw material provider to supply us with natural resources.
Compact Packaging and Design
Creativity is always why private label face masks are coming out in the market. Among these creative factors are packaging and design. At TY OEM Cosmetics, we have an in-house graphics team that can create distinct packages and logo that suits your brand.
Beneficial to the Skin
One of the reasons why you must choose a private label face mask is the effects it gives on the skin. Consumers love skincare products that work and do wonders. That is why it is wise to produce facial masks before any products.
Easy to Use
All facial masks are easy to use. Consumers can apply this product to the skin messy-free! It is also compact and small, suitable for travel and storing in tiny bags. Because of its convenience, many consumers love to use it.
Offers Easy Product Expansion
Another reason a private label face mask is best is that you can quickly expand your product line. There are hundreds of creative takes on facial masks. Depending on what you want, you can produce entirely new facial masks.
Perfectly Fits the Face
There are different face masks with distinct textures, formulations, and consistency. If you don&#;t want to market sloppy and slippery face masks, you may opt for peel-off, overnight, or sleep masks.
Environmentally-Friendly
There are hundreds of options for a private label face mask with different ingredients and designs. In TY OEM Cosmetics, we ensure that all our products are top-tier with environmental friendliness. We provide sustainable ingredients, animal cruelty-free, and even recyclable materials.
How does collaborating with TY OEM Cosmetics for your private label face mask beneficial to your business?
One of the reasons for the triumph of your skincare and cosmetic business is partnering with the best manufacturer. However, the search for the best manufacturer of facial masks in China is over! TY OEM Cosmetics is an accredited company with top products and services.
When you choose us, we can assure you that we will guide you from the making of your facial masks from start to finish. We maintain all the resources you need, with ingredients, customization, packaging, and logo&#;name it! We can also help you make your facial masks for men and facial masks for women.
You can refer to our case studies if you need more information about our services and products. You can also reach us, and our customer service team will respond in no time!
Since we might update our article now and then, feel free to check out the article link: https://www.tyoemcosmetic.com/10-reasons-to-choose-private-label-facial-mask/
Did you know that masks make up the largest growth sector in the retail skin care market? Market research shows that sheet mask sales will expand from $160.4 million in to $336.7 million in just 7 years.1
One reason for this growth is because masks are impulse items, compared to serums, creams and other products in a complete beauty regimen. Clients take a chance on trying a mask because it&#;s an easy way to clarify congested skin, plump fine lines and get a healthy-looking glow. A first-rate mask provides almost instant gratification. Plus, masks are a fun way to make your face look different&#;a face shrouded in a zombie-like molding mask, shadowed by a charcoal mask or covered by a leopard print sheet mask. No wonder consumers are flocking to buy masks from stores and online retailers.
However, these sales outlets don&#;t offer the knowledge and expertise that your clients need. Your clients need advice from you, the skin care expert. As a professional esthetician, you have the opportunity to do more than provide treatments every 2 to 6 weeks. Think of yourself as a skin care coach, taking ownership of which products your clients use every single day. As a skin care coach, you create personalized, at-home skin care programs, while benefiting from the skyrocketing popularity of masks. You prescribe masks for each client, taking into account seasonal transitions, hormones, stress, lifestyle behaviors, and other factors that have an impact on skin. Think of masks as the perfect fit for your client&#;s at-home, customized maintenance program. As you carefully select and provide your clients with appropriate masks for their skin type and conditions, you&#;ll support what you do during your monthly treatments, and prevent retailers from taking away your business.
Thanks to the obsession with Korean beauty and its fascination with all things mask, masks come in a huge variety of types and textures, ranging from spackled-on mud to splashed-on liquid. Rubber mask? Check. Bubble mask? Check. Charcoal Mask? Check. The list goes on, but here are my top five choices for your clients.
1. Sheet Masks. Often described as a facial in a mask, sheet masks are a fast and convenient beauty treatment. Whether a 15-minute treatment or worn all night, the principle behind the gel sheet mask is to decrease the intake of oxygen into skin, leading to improved microcirculation and a brighter, healthier-looking tone. Meanwhile, the mask saturates skin with nutrients, creating a plumping effect that reduces the appearance of lines and wrinkles. When a serum-saturated sheet mask is applied to the face before makeup, skin looks more refined. Makeup goes on more smoothly for a celebrity red-carpet glow. A powerful serum applied before putting on the mask will maximize results.
Sheet masks come in a variety of aromas and designs. Clients love the aromatherapy benefits of lavender, green tea or fruit essences. It also adds a fun element when applying a skin-firming mask that looks like a tiger, panda or dragon. The price points of sheet masks vary, but inexpensive masks don&#;t have active ingredients for the best benefits. Look for hyaluronic acid to plump skin, marine algae extract to retain moisture, vitamin C for antioxidant benefits and brightening extracts such as mulberry or bearberry.
2. Eye Masks. A close relative to the sheet mask, these comma-shaped hydrogel masks are a great solution to dark circles, puffiness and lines around the eyes. Easy to slip into a purse for a quick pick-me-up after a long day or during a business trip, these are items your clients should always have on hand. The best masks contain high levels of antioxidants as well as brightening and plumping ingredients that include hyaluronic acid, peptides, marine collagen and white tea extract.
3. Clay Masks. Ideal for absorbing excess oil and soothing irritated skin, clay masks can be used up to twice a week to refine pores, exfoliate and clarify oily, acne-prone skin. Look for products containing the following.
French green clay, which absorbs impurities and excess sebum while tightening pores.
Bentonite clay is highly absorbent and clears pores of the oils, dirt, and dead skin cells that can worsen acne conditions.
White and red clays draw out impurities, refine congested pores, and rebalance irritated, acne-prone skin.
To customize the mask for skin type and to optimize exfoliation, apply a layer of acid before applying the mask, or mix acid into the clay mask. Other exfoliating mask ingredients include papaya and pineapple enzymes. In a powder form, these enzymes can be mixed with the mask to digest pore-clogging keratin proteins and tighten enlarged pores. Mandelic acid is a gentle alpha hydroxy acid that is ideal for exfoliating and clarifying even sensitive skin. For clay masks that moisturize and soothe irritated skin without clogging pores, look for non-comedogenic botanical extracts such as shea butter, argan oil and calendula oil.
4. Splash Masks. Despite the name, this mask doesn&#;t actually adhere to the face. A splash mask consists of a watery blend of skin-loving ingredients that plays the role of an exfoliant and moisturizer in one, somewhat like a serum and toner masked as a...well...mask. This is the perfect mask for someone who wants dewy, radiant skin with only 15 seconds to spare. Some splash masks require just a capful patted into skin and left to air dry. Others are diluted in a bowl of water, splashed onto the face and patted into skin.
Splash mask ingredients to look for include exfoliating lactic acid, moisturizing glycerin or hyaluronic acid, and antioxidant-packed botanical extracts such as rice water, white tea or green tea. This type of &#;anti-mask&#; is a hot new trend from Korea, but be sure to check the ingredient list&#;the same results might be achieved by splashing on a capful of toner and serum combined with water.
5. Sleep Masks. Mature, dry, and photo-damaged skin revives when sleep masks are used overnight. The rich texture of these cream or gel masks is ideal for adding an extra boost to moisture levels, especially during seasonal changes. The principle behind sleep masks lies in the fact that skin renewal is at its highest level at night. When the body is deep in sleep, the skin&#;s metabolism increases, and cell renewal accelerates to maximum levels, usually between 10 p.m. and 2 a.m. Sleep masks are an effective way to wake up with hydrated, dewy skin after minimal effort.
Sleep masks replenish moisture and seal it in to protect the natural moisturizing factor. Check ingredient lists for hyaluronic acid, glycerin and ceramides. These hydrating agents work with occlusive ingredients that keep water inside and protect the skin from the outside, including shea butter, sacha inchi seed oil, macadamia seed oil and algae extracts.
After every facial, each client should leave with at least a couple of different types of masks that fit their unique skin concerns, skin care routine and lifestyle.
Normal, dry skin. Hydrolyzed collagen gel sheet masks, splash masks, enzyme masks and cream masks boost hydration, balance water/oil ratio, reduce flakiness and lock in moisture.
Combination, oily skin. Oxygen infusion masks, acid masks, molding masks and clay masks remove impurities, brighten and nourish skin.
Aging, photo-damaged skin. Hydrolyzed collagen gel sheet masks, splash masks, enzyme masks, molding masks, vitamin C masks, antioxidant masks and sleep masks rebalance moisture levels and reduce the appearance of wrinkles.
Acne-prone skin, clogged pores: Clay masks absorb excess oil without stripping skin of essential oils needed to maintain the natural moisturizing factor.
Rosacea, sensitive skin. Splash masks, sheet masks, gel masks, oxygen infusion masks, mineral-based masks and microsilver masks soothe and reduce redness.
Dullness. Clay masks, vitamin C masks, mandelic acid-based masks and splash masks exfoliate and brighten.
Some clients may prefer the ease and convenience of sheet masks, while others prefer the do-it-yourself spa experience of clay or molding masks. Encourage them to experiment with masks they haven&#;t tried before. Based on skin type and skin condition, customize their home care with the appropriate combination of masks to use consistently before their next facial treatment.
As a professional, you have a great opportunity to benefit from the trending mask craze coming from Korea straight into our retail stores. Increase your retail stock. Set up a mask bar so clients can experiment with masks in a relaxed environment. As a professional skin care coach, write out a special home care regimen that includes several masks that fit the client&#;s needs.
Bottom line? Take ownership of your client&#;s skin, not just once a month, but as part of their everyday lifestyle. Don&#;t let stores or online retailers have the advantage. Make all about building your retail business.
References
(Accessed Mar 6, )
Janel Luu is founder and CEO of Bielle Cosmetics, the parent company to the Le Mieux and PurErb brands. She has over 35 years experience in the beauty industry as an educator, researcher, and formulator.
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