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Theres nothing more luxurious than applying a rejuvenating face mask to your skin when you want a bit of a boost. Not to mention, the vast variety of clay, jellied and peel-off makes the experience a beauty playground you want to swing and slide on.
That said, the formulations available ad infinitum begs the question: whats the best face mask for my skin type? You asked, we answered and put 33 to the test.
Whats more, we consulted a board-certified dermatologist to answer all your burning questions in our FAQ section on what ingredients to look for, tips on how to use each type most effectively and more. (Related: best under-eye masks).
Face masks help cleanse, moisturize and nourish the skin, Marina Peredo, MD, a board-certified dermatologist specializing in aesthetic dermatology and associate clinical professor at Mount Sinai Hospital with 31 years of experience, told the New York Post. Different masks can help with different skin concerns; there are face masks that can help with acne, others that can help with hyperpigmentation and others that are nourishing.
And, unlike cleansers, face masks will have longer contact with the skin which can give you an added benefit.
Click to jump to a specific face mask for every skin type:
Ahead, Peredo highlights what ingredients to look for, depending on your skin type:
As commerce reporters who are a-buzz with all things skincare, we knew we had to tag-team on this months-long review especially since we have dry and sensitive skin and combination and oily skin, respectively.
Enjoy reading our first impressions and long-term testing notes to help aid your skincare routine into pure bliss.
Sephora
From the brand that brought you its top-of-the-line Lip Sleeping Mask (one of the best lip balms we tested), Laneige has a fabulous Water Sleeping Mask thats gentle, skin-nurturing and a great addition to your evening skincare routine.
We love it for its focus on dry skin, though its also recommended for combination and oily skin. It was designed with hydration in mind, most impressively, and it contains squalane for that adds to its moisturization properties even more.
Sand & Sky
In just 10 minutes, our skin felt revitalized and hydrated. Want to know how? Well, it was all thanks to this cornflower and sea kelp face mask by Sand & Sky.
By soothing redness, strengthening the skins barrier and deeply moisturizing the skin, the face is left with lasting hydration, luminous skin and an overall improved skin texture.
Target
First and foremost, this face mask smells just like coffee and we are obsessed with it! So much so, we cant even espresso how much we love it.
But beyond the delicious smell, this jelly and exfoliating face mask wipes away any and all dead skin cells to leave behind a radiant and hydrated complexion.
Just talking about it gets us excited for our next at-home spa day!
Glow Recipe
Ready to get glowing skin while you sleep? Us too!
This watermelon mask smooths, refines and boosts radiance all while you sleep. It sounded too good to be true, so we put it to the test. To our surprise, it went above and beyond, and this pillow-proof mask packs amino-acid, hyaluronic acid and AHAs into one easy-to-use face mask.
Amazon
You wont believe it, but this face mask uses real ruby powder to give skin the gorgeous glow it deserves. Best of all, its a no-mess peel off mask that applies like a jelly mask. Once its time to remove, its comes off with no painful tugging or pulling.
Pipette
We dont know about you, but we love a quick and easy mask that you dont have to think about.
Thats exactly what this Pipette brightening mask does, as it works while you sleep. Simply apply to your skin before you go to bed and let the mask tackle discoloration and dullness.
Beautycounter
Get baby soft skin with this Beautycounter AHA smoothing facial mask we are in love with.
In just 10 minutes, your skin can look and feel revived with chemical and physical exfoliants. Further ingredients include AHA glycolic acid and bamboo particles to give your skin a boost of hydration, a soothed feel and a soft complexion.
Sephora
If you struggle with redness, spider veins or dehydrated skin, this is the mask for you.
Used as an overnight treatment, the creamy-gel mask calms and reduces visible redness. Some reviews even claim that this mask helps with acne, so you already know what we are trying out next!
Sephora
OK, if youre skin is super dehydrated, we cant recommend Belifs Aqua Bomb Sleeping Mask enough. Its one of the best night creams we reviewed, too, much ado to its cooling, ocean-like dollop thats like a burst to your parched skin. It also gives our skin a fresh glow, too, making it a superb brightener and skin-boosting moisturizer simultaneously.
Sephora
Drunk Elephant is the Queen B of luxury skincare, and for a good reason with one try of the brands F-Balm Electrolyte Waterfacial Mask, you wont go back.
Its packaging is one of the best for on-the-go use, too. This plumping mask helps to restore your skins moisture and create a smooth base to kick off your next days start. Pro tip: weve used this as a makeup primer and never looked back.
Sephora
When it comes to niacinamide, we automatically want to snatch every skincare product in sight. Much to our delight, Farmacy has a fabulous 10% Niacinamide Night Mask that has that sleepytime, self-care aesthetic we cant skip.
Specifically, this product helped to balance our skin with its antioxidant-rich blueberry seed oil. Though infused with a fruity touch, it isnt too fragrant to break out sensitive or acne-prone skin. If youre looking for a new soothing mask to try, this ones it.
Sephora
With a texture and subtle scent much like your refreshing lemon Italian ice, Innisfrees Brightening & Pore-Caring Sleeping Mask has that luxury feel without the luxury price. Its similar to Belifs mask in that its refreshing and cooling, though this one has a bit more texture to help really clarify your skin. If youre on the hunt for that dreamy jellied mask, pick up this one ASAP.
Sephora
If youre looking for a jellied face mask that leans more toward your heavier moisturizer than a bouncy jelly texture, youre in luck. Youth to the People has a phenomenal Hydrate + Glow Dream Mask infused with vitamin C that we reach for frequently when we want a brightening detox.
Namely, its antioxidant-rich (thanks, super berries!) and was one of the best we tested for dull skin. Plus, it has hyaluronic acid in its formula to increase skin moisture and reduce the appearance of fine lines and wrinkles.
Sand & Sky
This face masks blew up all over the internet, as no other skincare mask works quite like it
We applied a layer of the pink clay onto our faces and had all impurities, toxins and pollutants be lifted away. But what we loved most about it was how the 4-in-1 treatment left our skin glowing and tightened our pores.
Pacifica
Made with charcoal, kale and willow herb, this detox mask is tough enough to get rid of grime and build up but gentle enough to keep your skin healthy and smooth.
If youre someone who struggles with oily skin, blemishes, blackheads and skin clogging nasties, then youll especially love this find.
Sephora
The closest thing youll find to an at-home facial? This Youth To The People resurfacing treatment.
Its not as thick as a typical clay face mask, but rather feels like a soft cream with added texture. Simply apply, scrub away in circular motions and look forward to a completely renewed complexion. We will say, if you have sensitive skin, youre going to want to use this one sporadically, as no one wants irritated skin.
Sephora
Ideal for all skin types, this clay mask tackles enlarged pores, excess oil, dull skin and uneven texture. We love it because its made without parabens while still getting the job done. And did we mention its incredibly gentle for being an exfoliating mask? Because it is.
Sephora
For a nourishing mask that works wonders on sensitive skin, try the Origins Original Skin Retexturizing Mask with Rose Clay. Namely, it helps draw out impurities, is buildable (so if you like a thick mask, this one is for you) and is certified Clean at Sephora, so your skin will feel good upon purchase.
Disco
While this is a mens face mask, we think skincare is for all.
Packed with acne and inflammation fighting ingredients, your skin will undoubtedly enjoy this perfect relaxation-inducing treat. We know ours did! Plus, this face mask purifies, evens skin tone and restores.
Sephora
As fans of cookies and cream ice cream, we knew we had to try Fenty Skins new Cookies N Clean Whipped Clay Detox Face Mask. Since its infused with salicylic acid, it exfoliates the surface of the skin and penetrates into pores to remove oil, according to Hadley King, MD, a board-certified dermatologist in NYC and clinical instructor of dermatology at Weill Cornell Medical Center.
And indeed, it did. Its decadent whipped texture is enough to use again and again. We love how its a detox mask without being too tightening. Instead, its apt for any skin type and leaves your skin soft and bouncy. Read our full review here.
Sephora
Made popular on TikTok, we knew we had to try Caudalies Instant Detox Mask which grew a cult-following, basically, overnight. Not only is its packaging akin to what youd find at a day spa, but its firming nature is especially great for that purifying feel, one wed recommend for mature skin, specifically (though were in our 20s and adore it all the same).
Its caffeine and rose clay combination is one of the most effective and skin-boosting weve tried, too. Keep in mind that it may take a bit longer to wash off (but its worth the extra work).
Sephora
If we could write a love letter to Alpyn Beauty, we would. A note from Victoria: I use the entire line from its bubbly cleanser to top-rated moisturizer almost every day, and that says something considering I test a bunch of beauty products.
While its not an oversized container by any means, quality over quantity is the name of the game for this clean beauty brand. The founder of the brand handpicks ingredients from nearby fields, too, so the wild huckleberry is fresh and a natural ingredient for polishing your skin to near-perfection.
Read our full brand review here.
Sephora
We came across Kiehls Since s Ultra Facial Overnight Hydrating Face Mask on social media and boy, are we thrilled it appeared on our feed.
When applied to your face, the texture is almost like a room-temperature sorbet, feeling baby smooth and lightweight to the touch. While we recommend any skin type trying it out for that much-needed skin refresh, its impeccable on dry skin, specifically, removing some of the flakiness that inevitably appears on our jawlines and eyebrow area.
Sephora
All of Korres products make us want to book a flight to Greece ASAP (so if you love that vibe, were just about sure youll love the brands Pomegranate Triple-Dose Resurfacing Mask.
Its fairly priced compared to some others we tested and noticeably targets oiliness, pores and uneven texture, making up the ultimate skincare trifecta you can imagine. Its one of the best for combination skin, namely because its texture leans in the middle of ultra-whipped moisturizer and lightweight serum.
Sephora
Oh, Ole Henriksen, how we love you. If theres a face mask that has that green-pigmented, self-care charm, its the brands Cold Plunge Pore Mask a renowned formulation that has a bit of a minty scent to enliven and refresher your skin.
Though we enjoy it for making even the smallest of our pores even smaller, its stellar for combining active botanicals like green tea, eucalyptus and kelp algae to add to its soothing charm.
Sephora
Summer Fridays has been a brand weve always wanted to try, and, after doing so, its Jet Lag Mask made the cut. Mostly purchased for its throw-in-your-travel-bag aesthetic or to pamper yourself after a long flight, we love using it on random Monday nights at home all the same.
Because of its versatile, buildable consistency, it doubles as your daily moisturizer with just a few squeezes and your ultimate face mask with just a bit more pumped out of the tube. Its 100% vegan and cruelty-free, too, so its optimal for sensitive skin, especially.
Sephora
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First Aid Beautys FAB Pharma Arnica Relief & Rescue Mask has a cult following, so we decided to give it a test. It helped our skin become more soft and supple and we saw it even helped mitigate the appearance of dark circles (a score!) For a new product to try, this ones a great one to add to your shopping cart.
Venn
Supercharged with collagen and bakuchiol, a plant derived retinol alternative, we swear by this face mask.
Not only is the science there to back this mask up, but this pick also invigorates skin to appear plump, firm and lifted while toning and brightening the skin.
Perricone
A sheet mask that conforms and holds to the contours of the face? Sign us up!
This Perricone sheet mask packs vitamin C, ester, copper tripeptide and phospholipids into one treatment that work together to improve dull skin, uneven texture, discoloration and more.
SkinStore
Individually, 111skins sheet masks are a splurge (and a great one at that), and you simply cant beat Celestial Black Diamond Face Mask. Its tough to choose a favorite from this list, but the soft black texture of this mask is hard to come by and, it made us think, wow, my skin actually feels smoother and fresher than ever.
Its even great for mature skin, helping to reduce the appearance of frown lines and giving the neck and décolletage area some love. For a calm and luxurious feel, this is where its at (especially for making your skin look like a natural glow Instagram filter shortly after use).
Amazon
Weve been using Burts Bees Hydrating Sheet Masks for years. Truly, we cant find a better solid skincare essential for the price, especially if you love that refreshing spa aroma and easy-to-wear design. For less than $20, you can snag the six-pack to keep you stocked for months.
Sephora
For less than $20, pick up Dr. Jart+s Ceramidin Facila Barrier Mask. We enjoyed this product for bringing moisture and an unmatched sense of liveliness to our skin. Plus, its perfect if youre subject to the occasional breakout (even if you dont have acne-prone skin); it helped make our skin even clearer than before.
Ulta Beauty
Loops face masks are not only fun to try out (just look at its rainbow color selection!) but theyre just as effective and have a one-of-a-kind quality. The uniquely formulated hydrogel face masks are even intended for different purposes (like your weekly reset or night shift) and will surely add to the aesthetic of your self-care night like no other.
Getty Images
Below, we outlined some of your most frequently asked questions on skincare face masks, turning to our dermatologist expert for additional commentary.
The golden question. In short, they do, though it may take some effort to hand-pick the perfect one for your needs and skin type. However, be sure to note these 15-minute formulas, for the most part, wont be a concrete remedy to some of your skincare concerns.
Face masks are good additions to your skincare routine, but it is not a permanent fix to skin concerns you may have, Peredo explains. Having a good skincare routine on top of using a face mask is important. You have to find time to add the face mask into the routine.
Use a face mask once or twice a week to promote healthy skin, Peredo advised.
Yes, you can use an eye mask and face mask together, Peredo said. The skin around the eye is the thinnest part of the face, so if you want to nourish the area further you can.
For more on eye masks, check out the best under-eye patches we rounded up.
You should apply a face mask after cleansing your face so it is free of any dirt or makeup, Peredo advises. After the mask, I recommend applying a serum or moisturizer to lock in moisture.
Peredo likes to put on a face mask in the evening before bedtime while shes watching her favorite TV show and relax (much like us!)
Check out the New York Post Shopping section for more content.
Ingredients that help hydrate, moisturize, and boost skin health and glow are the most sought after in a face mask, including hyaluronic acid, vitamin C and retinol; photo by deniskomarov at Adobe Stock.
When it comes to the workhorse of the beauty world, few products can hold a candle to face masks. For decades, masks have been a part of the lineup for nearly every skin care brand, but up until several years ago, the category seemed to be a bit stagnant. Not any longer. From mud to clay to cream to peel-off to sheet and reusable rubber versions, masks have been enjoying a renaissance.
Beauty consumers find masks add value to their regular beauty regimen, as reported from results of The Benchmarking Companys June online study of 3,554 U.S. females. Seventy-three percent agree that using a facial skin care mask is a treat and an important part of "me time," 74% agree applying a mask feels like self-care, with 58% finding the experience of wearing facial masks relaxing.
Today we share fresh data to take a deeper look into her mask preferences, including ingredients of choice and brands she loves.
Although not the most purchased skin care product (that honor goes to moisturizer), 60% of survey respondents have purchased a mask in the past six months.
For general brand awareness, the number one brand associated with face masks is Cetaphil (41%), followed by GlamGlow (38%), Drunk Elephant (37%), Kiehls (34%), SkinCeuticals/Bliss/First Aid Beauty (29%), Yes To (27%), Dr. Jart+/Freeman/Glow Recipe (25%), La Mer/Pacifica (24%), Tatcha (23%) and Patchology (22%).
Sixty-three percent of buyers told us they purchase sheet masks from mass brands (under $11 per mask), followed by more prestige brands such as Laura Mercier or Sol de Janeiro (54%). On average, the buyer doesnt want to spend a lot of money for a sheet mask. In fact, 39% pay under $5 for sheet masks; 35% pay $5-10; and 15% pay $11-15.
With so many different types of facial masks available, its no surprise that consumers are reaching for a variety of different masks to meet their needs (T-1). Interestingly, sheet maskswhich havent been around very longhave claimed the top spot as the most popular type of mask used over more traditional wash off clay or mud masks.
In fact, 56% agree that a sheet mask is an effective way to quickly deliver powerful ingredients to the skin, while 55% say they enjoy using a variety of different brands of sheet masks.
Overall, consumer awareness of sheet masks is increasing; 84% agree that compared to two years ago, more retailers are carrying sheet masks, and 83% say they use sheet masks regularly to boost their skin care routine. Sixty-five percent (65%) purchase/use sheet masks more than they did two years ago, and 54% expect that use to increase over the next two years.
Like other skin care categories, when making the decision to purchase a face mask, one of the most important aspects is efficacy or how well it works (94%, top two box of 5), followed by how it feels on the skin (86%), benefits listed on packing (81%), how quickly results are visible (78%), ingredients (75%), consumer claims/reviews (72%), price (61%), is a brand I know/trust (61%) and type of maskmud, peel off, etc. (59%). Least important aspects? Packaging and look of the mask itself.
For consumers who dont use masks regularly, addressing a few key issues would help them want to be a more frequent user of face masks, including delivering instant or more noticeable results in shorter timeframe; keeping them affordable; and less mess to apply or remove (T-2).
Artem Varnitsin at Adobe Stock
The majority of respondents report using a face mask as a regular part of their weekly skin care routine (T-3; 37%) or an extra step when their skin needs special treatment (28%). And although shes using her mask weekly, she prefers using it to be convenient and speedy, with 52% preferring to wear a (non-sheet) mask between 10-20 minutes, and 20% saying 10 minutes or less is optimal.
Only 17% like to leave their face mask on for longer than 20 minutes. For sheet masks, 78% of consumers told us they prefer to leave them on for between six minutes and 20 minutes.
On a regular basis, 49% of consumers use between one and two masks, with 35% using three to four and 11% using five to six! For sheet masks, 61% of consumers report regularly using 1-2 different sheet masks, and 16% three to four different sheet masks.
Like most skin care products, consumers are looking for specific benefits when they purchase a facial mask, whether a traditional mask or a sheet mask. And although masks are often associated with deep cleaning the skin, the most sought-after benefit in a mask (of any kind) was hydration and moisture (T-4).
Ingredients that help hydrate, moisturize, and boost skin health and glow are the most sought after in a face mask, including hyaluronic acid, vitamin C and retinol (T-5). Other important ingredients include clay and charcoal, caffeine, honey and witch hazel.
Consumers essentially expect every retailer will offer masks, with Ulta Beauty (74%), superstores like Target and Walmart (73%), Sephora (70%), Amazon (67%), brand websites (58%), and drugstores (58%) top of the list.
When shes looking to buy a sheet mask, consumers expect to find information in stores (61%) and via free samples (61%). Online and social sources are also on her radar. Fifty percent expect to find information about masks online (Amazon or elsewhere), Instagram (44%), TikTok (37%), Facebook (34%), and their doctor or a dermatologist (25%).
If you want to sway consumers to purchase your sheet mask for the first time, focus on benefits, results and cost. Eight seven percent of surveyed consumers were likely to purchase a new sheet mask based on benefit statements on the packaging; 85% on affordability; 83% on brand recognition (is a brand I know and use); and 71% on promises results in minutes.
Based in sun-seared San Diego, DENISE HERICH is co-founder and managing partner at The Benchmarking Company (www.benchmarkingcompany.com). The Benchmarking Company provides marketing and strategy professionals in the beauty and personal care industries with need-to-know information about its customers and prospects through custom consumer research studies, focus groups, its annual PinkReport, and consumer beauty product testing for marketing claims.
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