If you already have a logo for your practice or healthcare business, all you have to do is send it to your representative. They will make sure the design team incorporates your company logo into a beautiful, professional label.
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If you don&#;t have branding already in place, you can work with our design team free of charge. Our team will work with you hand in hand to create a logo and label that represents your vision.
If you are a licensed healthcare professional, you probably already have a legally incorporated business. If you haven&#;t already set up your business as a separate legal entity, you should do so as soon as possible.
At this point, you will be ready to receive your new supplement line in the mail and begin selling. If you are a sole proprietor or an established healthcare practitioner that wants to offer branded supplements directly to your patient-base, starting a private label business is straightforward and quite affordable.
1. Select your formulas &#; choose a formulation from our extensive product line or talk with a sales consultant to discuss the best options to meet your goals.
2. Choose one of our design templates, provide us with your own logo/design, or work with our team to customize a label.
3. Receive your new private label supplements in the mail and start selling high-quality formulations to your patients or customers.
The process for first-orders takes roughly 10-12 days for label printing and product delivery. Subsequent orders typically take just three to five days.
For e-commerce retailers, we recommend maintaining extra inventory. Our minimum order is only 36 bottles, but when you are selling on sites like Amazon, we recommend a minimum of 144 bottles.
Running out of products on e-commerce sites can negatively impact your brand. According to AMZ Advisors, when you run out of stock, you risk losing rank, sales, trust, and a competitive edge. On the other hand, practitioners who see patients face-to-face or through telemedicine have more flexibility with inventory. Maintaining stock isn&#;t as challenging, especially since they can usually get a new order shipped quickly.
No, at least not without permission from the provider.
Simply buying a product and repackaging it with your own label without consent is not the same as private labeling. It would put you at risk for legal action for multiple instances of infringement.
Our minimum order is 36 bottles per product. With that in mind, you could have your first shipment of branded supplements entirely set up and ready to sell for less than five-hundred dollars.
Some providers have a reputation for including hidden fees or additional
costs related to developing the labels &#; so it&#;s a good idea
to ask your provider for a detailed explanation of all expenses involved.
Our private labeling services include label design, production, and help with identifying products that will best suit your business. Instead of charging service or label fees, we&#;ve built all of these features into our minimums to keep the process streamlined and affordable.
Additional options include digital imaging for your website or online sales, branded marketing material such as sell sheets and product information, as well as third-party testing certificates of analysis to verify your product&#;s quality.
Marking up supplements is a judgement call that depends on your niche and how well marketed your line is. A markup of one-hundred-percent is standard. If your cost comes down to $10.00 per unit, you might sell it for $20.00 and find your sweet spot.
Some highly successful private label brands have managed to market themselves so well they effectively sell their products for three to four times the cost.
Nutritional supplements and vitamins are not governed by the FDA. The Food and Drug Administration does not have authority over whether or not vitamins and supplements can be sold. However, like any other food product, supplements must be compliant with the FDA&#;s regulations regarding labeling and manufacturing.
Provisions, laboratory production controls, and distribution guidelines for supplements and cosmetics are regulated under the Food Drug and Cosmetic Act (Code of Federal Regulations Title 21 Section 111). Current Good Manufacturing Practices (CGMPs) required under CFR-21-111 ensure testing is done on every raw material in a supplement. These tests measure purity, potency, identity, and contaminants in order to prove the product meets all standards put in place. CGMPs also provide a statistically valid method for substantiating label claims on finished products.
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Since vitamins and nutritional supplements do not need FDA approval for sales, the onus is on the manufacturer CGMPs. The manufacturer must make sure that the products are safe before taking them to market for distribution.
This is one reason why private labeling supplements is a wise route; Providers like DaVinci Laboratories ensure all products are safe and ready for market. As a private label customer, you have protection from associated liabilities as long as you follow our labeling guidelines.
The best way to determine the quality of a supplement is to evaluate the company you are purchasing from.
&#; Is the supplement manufacturer FDA registered?
&#; Does the manufacturer have an up-to-date Current Good Manufacturing Practices (CGMP) certification?
&#; Do they have on-site regulatory and quality control departments?
&#; Are they free of heavy metals?
&#; Does clinical research back their ingredients?
&#; Did doctors or nutritional experts create the formulas?
&#; Does the manufacturer employ 3rd-party testing?
If you are a doctor, naturopath, or licensed healthcare practitioner of any sort, you don&#;t want to give your patients anything you wouldn&#;t take yourself. Verifying supplement quality is easy. Just ask the private label provider for compliance documentation. You can also do a Google search for product recalls and truth in labeling violations. Additionally, you should look for silver or gold CGMP certification.
Private labeling presents great opportunities for any health professional. It offers a fast, easy way to offer superior-quality nutritional supplements to the people you serve, allowing you to help them achieve their goals while simultaneously building your brand and boosting revenue. By following the steps in this guide, you can reap the benefits by successfully launching your first private label products. Sign up today.
If you are thinking about introducing a new line of supplements to your patients or customers, you're probably exploring the option of private-label or white-label supplements. But what&#;s the difference between the two?
It depends on who you ask. The two terms are often used differently by different manufacturers and companies, and there is no clear definition.
White Label Supplements vs. Private Label Supplements: What is the Difference?
At Davinci® Labs, white label supplements and private label supplements refer to the same service, where a product is produced by a manufacturer that can be branded and sold by another company. This allows businesses to create their own brand by offering a line of supplements with low minimums, risk, and costs.
Research and development can be a significant investment, as well as manufacturing large batches. Companies can sell and market these ready-made products under their brand name, giving them a fast and cost-effective way to expand their product offerings within a reasonable timeframe.
Advantages of White Label Supplements
White (private) label supplements are great for businesses that want to sell products under their own brand without spending much time and money creating them.
Supplement manufacturers already produce and test these products so businesses like yours can trust the quality. Consumers who use supplements are often well-educated about ingredients and certifications used on quality products, and private labeling an established, top-selling product eliminates the heavy lifting.
You can start selling your branded supplements quickly and minimum order quantities (MOQs) are also much lower with private-labeling.
What Are Custom Formulas?
Some manufacturers offer custom formulas in addition to their private label service offerings, while others do not. Custom formula creation involves a different process, timeline, and range of minimums and costs.
With custom formulas, the supplement company can bring a customer&#;s unique formulation to life, instead of supplying them with an established product to market as their own.
Custom formula services allow brands to have their unique formulations created and tested without investing in the infrastructure needed for manufacturing. For companies with established industry experience, brand power, robust distribution outlets, and the ability to commit to higher volumes and investment, custom formulas can be a great fit for your brand.
It&#;s worth noting DaVinci Laboratories offers white label / private label supplements and custom formulas as two separate services. Learn more about our private label services.
Choosing the Right Option for Your Business
Is private labeling the better way to go, or should you create a custom formula instead?
The answer depends on your goals.
If you&#;ve identified a segment of your customer base that&#;s interested in a proven, quality supplement and you want to bring the product to market as quickly and efficiently as possible, private labeling is likely the best approach.
If using a particular type or concentration of certain ingredients is most important &#; and you cannot find the right fit in your supplement company&#;s private label inventory &#; creating a custom formula might be the way to go.
Either way, your brand name will be on the product, so the opportunity for building customer loyalty exists in both cases.
Predictions for Private-label Supplements
According to CRM, the dietary supplement industry had an economic impact of $159 billion in the United States in . Nutrition Business Journal believes the industry will continue to grow by $1.8 billion each year.
People have become more health conscious, and there's a definitive trend toward holistic well-being. CRN USA reports three-quarters of American adults take dietary supplements, seeing them as essential to foundational health.
Technology is also impacting the industry. The rise of e-commerce means more people than ever have access to a wide range of products, contributing to the steady rise in supplement popularity.
Private-label models are expected to continue to grow in popularity, and supplement companies will likely develop diverse, specialized options to reach niche markets, such as vegan supplements and fitness-specific formulas.
White-label / private-label options are cheaper, faster, and advantageous for up-and-coming brands that want to introduce new products to their established customers.
Ultimately, the best decision is an informed one. So if you're considering white label supplements for you or your business, be sure to do your research and due diligence to make the right choice.
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