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Since hitting store shelves in , Beautyblender makeup sponges have become a staple in makeup bags everywhere. But they dont come cheap.
Twenty dollars a pop seems steep, especially when you consider that youre supposed to replace them every three months. On top of that, you can find much cheaper knockoffs everywhere from Forever 21 to Ulta to CVS and Walgreens. So what exactly sets the original Beautyblender apart from its lower-priced competition?
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According to the Beautyblender website, the sponges are made with an exclusive aqua-activated foam with insanely soft texture for an airbrushed finish and flawless coverage every time. HuffPost reached out to the brand for more information, but they did not immediately respond. Off-brand makeup sponges, whose materials are not always listed on their packaging, are often described as latex-free foam.
We wanted to know more about that. So we spoke to professional makeup artists to find out if Beautyblenders are really so different from every other makeup sponge out there.
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Ashley Readings, a professional makeup artist based in Toronto, is a devotee of the original Beautyblender. I feel lost without them, she said.
In her opinion, the brand name Beautyblenders are that special and that different from a traditional latex sponge. They are so different that I dont like doing makeup without them.
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In Readings experience, Beautyblenders, which are meant to be used wet, help to create a poreless finish on the skin. The off-brand versions, she said, dont hold water the same way and can leave makeup with a spongey texture. (Readings labeled those old-school triangle makeup sponges as the worst in that sense.)
With a wet Beautyblender, she said, a product like liquid foundation, which people commonly apply with sponges, just kind of sits on top ... and you can just tap it onto skin.
Allure has pointed out that Beautyblenders sponge is hydrophilic, which means its designed to absorb water. All that water leaves less room for the sponge to absorb your foundation, so theoretically it should reduce product waste.
Amanda Shackleton, a New York-based bridal makeup artist, is also a fan, although she admitted she was initially super skeptical about the Beautyblender, with its tag lines revolutionary foam technology and airbrushed finish.
Until one fell in my lap, I had no plans to buy one, she said. But once Shackleton tried it, she liked it. The more expensive versions are super soft on clients skin and less likely to cause irritation. They are consistent in quality and thats important to me.
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Another factor in the Beautyblenders favor, Readings said, is that it holds up well to washing. (Just to be clear, you should be washing your applicator sponge after every use.) As a professional, she needs to wash and sanitize her blenders constantly, and in her experience, the cheaper ones arent always as resilient.
While she agreed that makeup sponges like the Beautyblender can be great for applying liquid foundation and preventing product waste, Shawnelle Prestidge, a New York-based celebrity makeup artist and founder of Prestidge Beauté, suggested that marketing plays a huge role in determining their price tag.
You can try things that are really inexpensive and get a great quality product. It just so happens their markup or margins might not be as high, Prestidge said. She also noted that some suppliers may sell the same (or very similar) sponges to be marketed as different brands.
You should be able to tell some differences in material just by feeling the sponge. Readings said Beautyblenders are a little less dense than the knockoffs, while Shackleton finds the cheaper ones can be scratchy and hard.
Everyone with a new product relies heavily on marketing, which adds to the cost of what youre buying, so marketing does play a part, Shackleton said. In her opinion, though, the Beautyblender provides good results beyond the hype.
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Im lucky to be given many different kinds of makeup to try out and that includes sponges as well, she said. Im not a makeup snob so if a cheaper product works better, I stick to it.
Readings falls somewhere in the middle. I think theyre that worth it, she said, but I think a lot of it is hype and marketing for sure.
The makeup artists we spoke to generally agreed that the average consumer doesnt necessarily need to spend $20 on a makeup sponge. They also agreed that you can achieve good results with a more budget-friendly option.
For personal use, I think [cheaper ones] are definitely in the good enough realm. Not everything has to be up to my standards all the time, Readings said. The average woman, can she buy a sponge at [the drugstore] for $5? Absolutely she can.
I would love if they were cheaper so much, Readings added, before stating that shell continue buying Beautyblenders even though I do think theyre a little overpriced.
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That said, buying sponges at the dollar store wasnt recommended either. Prestidge said a sponge from Ulta where you can buy the e.l.f. Cosmetics version for $4 is going to be more trustworthy than something from most 99-cent stores.
Leslie-Ann Thomson, a Montreal-based makeup artist whos worked with actress Priyanka Chopra and singer Grimes, said the really cheap sponges will probably disintegrate faster than the Beautyblender. She recommended more affordable options like Sephoras dual coverage makeup sponge, which sells for $12, and the Real Techniques Miracle Complexion sponge, which sells for $6.
Its a give-and-take situation, Shackleton said. In the end, [cheap ones] fall apart and you end up buying more, so in this case I say spend the extra few dollars and know what you are getting.
How to Apply Concealer With a Makeup Sponge
Using a small, flat concealer brush, apply your concealer under the eyes, center of the forehead, down the nose, upper lip and center of the chin, Spickard explains. Using the pointed tip of your blender, tap the product in and blend the edges. (If youre using a concealer that comes with its own applicator, like the Valentino Beauty Very Valentino Concealer, you wont need to invest in a concealer brush.)
Regardless of what type of product you are applying and blending with your sponge, its important to remember not to swipe or drag. Says Spickard, swiping motions using a makeup sponge will take away product, tapping will help blend edges without removing product.
How to Clean Your Makeup Sponges
Its crucial to regularly clean your makeup sponges to prevent the buildup of dirt and bacteria. If you neglect to clean your sponges (or your brushes), you run the risk of breakouts and even infections in extreme cases. Plus, having clean sponges will also help your makeup go on smoother and look better.
There are special cleansers created just for makeup sponges, but mild soap will also do the trick. Run your makeup sponge under hot water until it is fully saturated. Then, using a sponge cleaner (I like the Solid Charcoal Beautyblender Soap), swirl the sponge into the soap and saturate it, says Spickard. Massage the sponge using squeezing motions to break up the makeup in the sponge. Rinse the sponge under the warm water and squeeze it, repeating the whole process until the water runs clear and your sponge is free of any makeup.
For particularly stubborn stained sponges, I will apply Dawn liquid dish soap directly to the sponge and massage it in to break up the makeup, Spickard notes. He finished the process by spraying his sponges with 70% alcohol to kill any lingering bacteria.
To dry your sponge, roll it onto a clean towel to remove any moisture and lay it flat to air dry. Do this cleansing process once a week and be sure to replace your sponge every couple of months, depending on frequency of use.
How to Store Your Makeup Sponge
I store my makeup sponges in a mesh bag to allow them to dry fully, says Spickard. Do not store makeup sponges in an enclosed space this creates a breeding ground for mold and bacteria. Its important to allow your sponges to dry and air out between uses.
If theres one package you shouldnt throw out, its the plastic your beauty sponge comes in. These make the perfect holders for your sponge and are an eco-friendly way to upcycle the packaging (just remember to leave the top off so your sponge can breathe). Want something cuter? There are lots of affordable makeup sponge holders that are vanity- and Instagram-friendly.
For more information, please visit Custom Makeup Sponge.