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German confectionery company

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Haribo GmbH & Co. KG, doing business as Haribo (German pronunciation: [ˈhaːʁiːboː], HARR-i-boh), is a German confectionery company founded by Hans Riegel Sr. It began in Kessenich, Bonn, Germany. The name "Haribo" is a syllabic abbreviation formed from Hans Riegel Bonn.[1] The company created the first gummy candy in 1922 in the form of little gummy bears called Gummibärchen. The current headquarters are in Grafschaft, Germany.[2][3]

History

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The Haribo Solingen factory in 2021

On 13 December 1920, the company was registered in the commercial register by its founder Johannes Riegel. In 1921, his wife Gertrud Riegel was the company's first employee.[4] According to the company, Riegel's seed capital was a sack of sugar, a copper pot, a marble slab, a stool, a stonewalled stove and a roller. In the same year, he bought a house that was located in the Bonn district Kessenich on a street called Bergstraße. The house was Haribo's first production facility.[5]

Two years after the company's foundation, Hans Riegel invented the precursor of the Goldbear, who was still called Tanzbär (Dancing Bear) at that time. However, it was not only bigger than the present gummi bears, but also softer, due to the use of gum arabic instead of the now common gelatine.[6][7]

In 1925, Haribo began producing licorice products. The sales organization in Germany and the main building of the new production facility were established at the beginning of the 1930s.[7]

According to the company, production fell immensely during the Second World War, partly due to a shortage of raw materials. In 2000, Haribo was suspected of having employed forced labourers during this war. However, the manufacturer denied this and consequently refused to pay into the forced labour fund.[8] After Johann Riegel's early death in March 1945, the company was initially continued by his wife. After the sons Hans and Paul returned from captivity in 1946, they took over management.[9]

Hans Riegel junior represented the company externally, while Paul Riegel headed research and product development and hardly ever appeared in public.[10] In 1957, Haribo took over the Godesberg company Kleutgen & Meier, where Hans Riegel senior had had his first job. In 1961, Haribo took over Bonera Industrie en Handelsmaatschappij NV in Breda and continued to run it as Haribo Nederland BV.[11] In the 1960s, a new headquarters building opened in Bonn.[12]

In 1967, Haribo acquired shares in the French confectionery factory Lorette from Marseille, which was renamed Haribo-France SA. In 1987 it merged with the southern French manufacturer Ricqles Zan to form Haribo Ricqles-Zan with production facilities in Marseille, Uzès and Wattrelos. The company's only small factory museum is also located at the Uzès site.[13]

Hans Riegel Jr.

In 1968, Haribo bought shares in the Solingen company Dr. Hillers, they took it over completely in 1979. From 1980 onwards, a new production facility was built at the site in three expansion phases. In October 2011, the Solingen location was expanded to include a high-bay warehouse, an office building and a goods handling hall.[14]

Haribo since expanded its operations, taking over many local confectionery manufacturers around the world. It began international expansion in the 1960s and entered American markets in the 1980s. As of 2013, it operated 16 factories which produce over 100 million gummi bears per day.[15]

Historical Maoam logo in 1931

In 1986, the confectionery company Haribo from Bonn bought the production and rights to the Maoam candy[16][17][18] and Haribo Chamallows (formerly “Dulcia”). The company headquarters was in the Kessenich district of Bonn until 2018; in May 2018 it was relocated to the municipality of Grafschaft in Rhineland-Palatinate. Bonn continues to be a production location.[19]

In October 2003, Hans Riegel junior announced that one of his nephews, Hans-Jürgen Riegel (* 1956), would be his successor. He managed the company in France until 2005, but then fell out with his uncle and left the company.[20] Co-owner Paul Riegel died unexpectedly on the night of 3 August 2009.[21][22]

After the good relationship with his nephew broke down, Hans Riegel decided to leave the question of succession open. This led to a conflict between the Haribo family tribes, as Paul Riegel's sons continued a complaint to the Chamber of Commerce and Industry that had been initiated by their father in the summer of 2008 to clarify the legally issues. After their temporary suspension, an amicable overall solution was finally developed and presented in 2010.[23]

Haribo-Holding GmbH & Co. KG was then re-established. The Paul Riegel Family Holding and the Hans Riegel Holding, which was newly founded for this occasion, each have a half stake.[20][23][24] At the same time, two intermediate holding companies were created below the new parent company to bundle the German business on the one hand and the international business on the other. Hans-Guido (* ~1966), Paul Riegel's son from his first marriage, became, like his father, managing director for production and technology alongside his uncle Hans, who continued to look after marketing and sales. Hans-Arndt (* ~1968), Paul Riegel's son from his second marriage, took over the chairmanship of a new four-member supervisory board.[20][23][25] Long-time employee Andreas Nickenig (* ~1968), who was considered Hans Riegel's foster son and got along well with Paul's sons of the same age, also had a strong role in managing the foreign business.[23]

Hans Riegel died during rehabilitation after the removal of a brain tumour on 15 October 2013. His position was filled by the Hans Riegel Foundation, which was founded in 1987 and is now headed by Reinhard Schneider, authorized representative and also a long-time employee of Hans Riegel.[24][26][27]

In April 2018, the company moved its head office from Bonn to Grafschaft. Some factory capacity remained in Bonn.[12]

Present

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Haribo production is made up of around 7,000 employees in four plants in Germany and ten more in other European countries. As of June 2003, Haribo products were distributed in more than a hundred countries.

Haribo Werksverkauf in Bonn, Am Neutor Haribo-Store and one of Haribo’s stores in Bonn, Germany Haribo Werksverkauf in Bonn, Am Neutor Haribo-Store. Inside of Haribo Werksverkauf in Bonn, Germany

Goldbears

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Goldbears are fruit gums in the shape of stylized bears, that are two centimeters in size and consist of sugar, sugar syrup, colorants and flavorings. They also contain acidifiers, coating agents, water and a gelatin mixture, which gives the bears their rubbery consistency. Since 1960,[28] Haribo calls its gummi bears Goldbears, in order to distinguish them from other manufacturers' products. In 2005, Haribo produced about 100 million Goldbears daily in 15 establishments throughout Europe to ensure the distribution in over 100 countries. The Goldbears account for Haribo's largest revenue share. According to the company, their brand awareness in Germany is 99 percent and the Goldbear stands for childlike happiness.[29]

For the German market, they are colored with natural fruit extracts, in contrast to the use of colorants in the past. Although there are enough possibilities today to create a shade of blue, making the production of blue Goldbears theoretically conceivable, the Haribo management does not want to make any changes to the traditional product.

In August 2007, the product range was partly changed by adding apple as a new flavor and giving it the color green. The strawberry flavor, which was hitherto assigned to the color green, was recolored to light red. Additionally, the shape of the Goldbears was slightly changed, compared to the former generations, by giving them a smiling face.[30]

Several varieties of Goldbears available in Germany since 2007

Devoted to the UEFA Euro in 2008, Haribo produced Schwarz-Rot-Goldbären: a black, red and yellow Goldbear mix. The mix, which was inspired by the color combination of the German flag, contained the flavors blackcurrant (black), raspberry (red) and lemon (yellow). For the first time ever, Haribo developed black Goldbears, which, besides blackcurrant, also contained elder extract.[citation needed]

On the occasion of the FIFA World Cup in 2014, Haribo produced the Goldbären-Fan-Edition. This mix included gummi bears in cherry (dark red), grapefruit (red), watermelon (green), woodruff (dark green) and apricot (orange) flavor as well as blue Goldbears in blueberry flavor.[citation needed] Included Haribo made a zero sugar version of the gummy bears were discontinued because people got Diarrhea because of maltitol in the candy.

There is a halal version of Haribo Goldbears in various countries (including the United Kingdom); Imported from Turkey where it is manufactured using beef gelatin which is permissible if slaughtered accordingly to Islamic dietary laws which uses the dhabihah method. They have the halal certification on the packaging.[31]

UK presence

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Haribo Confectionery's, Pontefract UK Haribo Normanton Distribution. New Haribo factory and automated warehouse in Castleford, West Yorkshire, UK

Haribo entered the UK sweets market by buying Dunhill's in 1992, a manufacturer of liquorice Pontefract cakes which was founded in the 18th century.[32][33]

Haribo's key brands in the UK are Starmix, Tangfastics, Supermix and Maoam, with Maoam being a brand of chewy sweets being bought in 1986 from Edmund Münster, the manufacturer who originally owned Maoam when it was first launched in Germany back in 1931.[34][35] They were once the distributor of Pez products in the United Kingdom, but this is no longer the case. Haribo makes Pontefract Cakes at their factory in Pontefract, West Yorkshire, and other locations. The company owns seven shops in the UK located in Pontefract, the West Midlands, York, Cheshire, East Midlands, Somerset and Kent.[36]

US presence

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Haribo had been imported into the United States since 1982.[37] In Germany, Haribo was not an exclusive gourmet product, but a mere candy. When Haribo of America was incorporated in the 1980s in Baltimore, Maryland, Haribo's gummi candies were introduced to the US mass market through retailers such as drugstores, grocery stores and discount stores. The packaging was translated into English, and package weights were adjusted to match US candy prices and package sizes. A laydown bag was developed for the US supermarket trade, instead of the hanging bag commonly found in German supermarkets, and a boxed product was developed for theaters.[citation needed]

Sales soared the first year, and gummi bears became so popular in the US that the US market was soon flooded with competitors such as German Trolli and American Black Forest.[citation needed]

In 2015, Haribo of America moved to the Chicago, Illinois area and established their headquarters in Rosemont, Illinois. On 23 March 2017, Haribo announced the opening of its first US factory, a 500,000 sq ft (46,500 m2), 400 employee manufacturing plant in Kenosha County, Wisconsin, scheduled to start construction in 2020 by Gilbane Building Company.[38]

In 2023, the US factory went live[39] and began producing Goldbears. Haribo factories do not give tours.[40]

International distribution

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Gummi & Licorice Mix: "Haribo Color-Rado"

Haribo plans to expand to China and Brazil. In China, it has launched test stores in Shanghai and in Guangdong province. New production facilities opened in Castleford, West Yorkshire,[41] in 2016, and it plans to open in São Paulo, Brazil.[42]

European countries with Haribo factories (UK, France, Ireland, Germany, Denmark, Netherlands, Austria, Hungary, Italy, Spain, and Turkey)

Slogans

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Haribo's German catchphrase is "Haribo macht Kinder froh – und Erwachsene ebenso" ("Haribo makes children happy – and adults as well").[43] The German advertisements starred Thomas Gottschalk from 1991 until 2015. In English-speaking countries, it uses the slogan "Kids and grown-ups love it so – the happy world of Haribo".[44] In Hungary, it uses the slogan "Gyermek, felnőtt kedve jó – édes élet, Haribo" ("Child and adult is happy – sweet life, Haribo"). "Haribo c'est beau la vie, pour les grands et les petits" ("Haribo life is beautiful, for big ones and little ones") is used in France, while in Italy the song used during commercials is: "Haribo è la bontà, che si gusta ad ogni età" ("Haribo is the delicacy that one can taste at any age").

In Turkey, it uses the slogan "Çocuk ya da büyük ol, Haribo'yla mutlu ol" ("Be a kid or a grown up, be happy with Haribo"). In Denmark, it uses the slogan "Luk op for noget godt! Luk op for Haribo! Den er go'" ("Open for something good! Open for Haribo! It is good"). In Spain "Vive un sabor mágico, ven al mundo Haribo" ("Experience a magical flavour, come to Haribo's world") slogan is used. Similar slogans are used in other languages. The Haribo jingle music was created by UK composer Stephen Lee Vickers.[45]

References

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HARIBO pursued record-breaking artistic achievement to announce brand's first-ever art contest, #HOWiHARIBO, inspired by creative ways fans play with gummies

ROSEMONT, Ill., Jan. 11, 2024 /PRNewswire/ -- HARIBO, America's #1 gummi brand, is starting the year with a GUINNESS WORLD RECORDS achievement, which officially launched its first-ever fan art contest, #HOWiHARIBO. The new contest is inspired by the creativity HARIBO sees from fans worldwide; playing, building, and designing with the brand's fun gummi shapes. HARIBO pursued the record-breaking achievement to inspire continued creativity and endless childlike happiness from its fans in 2024.

"HARIBO has inspired moments of childlike happiness for consumers for over 100 years, whether they're eating, sharing or - in many cases - playing with our tasty, fun, and colorful gummies," said Seth Klugherz, Vice President of Marketing at HARIBO of America. "We've seen countless ways our consumers have felt like kids again while playing with our over 25 varieties of HARIBO treats like Goldbears, Starmix and Twin Snakes, and it inspired us to create our own remarkable version of gummi art. We hope this larger-than-life mosaic brings smiles to our fans' faces and encourages them to continue to show us their creativity through the #HOWiHARIBO contest in 2024."

The Sweetest Record-Breaking Masterpiece

HARIBO's record-breaking artwork claims the GUINNESS WORLD RECORDS title for The World's Largest Jelly/Gummy Candy Mosaic, bringing the brand's iconic Goldbear to life in the sweetest way possible. The mosaic measures 353.1 square feet (32.804 square meters) and is made of approximately 150,000 HARIBO Goldbears, each laid meticulously by hand from 300 of HARIBO's Associates, their friends, and family, as well as community partners including the Boys and Girls Club of Kenosha.

HARIBO and partners built the mosaic at University of Wisconsin-Parkside, in Kenosha, Wis., the hometown of HARIBO's first-ever U.S. manufacturing facility. The artwork took four hours to complete and used custom acrylic 12"x12" trays inlaid with the printed design that participants followed like paint-by-numbers using HARIBO gummies. This activity not only brought out the creative side of the participants but served as an interactive and fun experience that showcased HARIBO's mission to inspire childlike happiness through its gummi treats.

#HOWiHARIBO Contest Details

As fans are smiling at the record-breaking gummi mosaic, HARIBO hopes to see newly inspired creativity they can unleash in return. The 2024 #HOWiHARIBO contest invites budding artists and gummi enthusiasts of all ages to show off their creativity by showcasing unique visions of the Happy World of HARIBO through gummi art, using the many unique types of HARIBO treats, like Goldbears, Twin Snakes, Starmix, Happy Cola, Happy Cherries, Peaches, Watermelon and more.

To enter the #HOWiHARIBO art competition, fans can post photos or videos of their own gummi creations on Instagram with the hashtag #HOWiHARIBO. In retail stores nationwide, HARIBO displays will feature a QR code that shoppers can scan to lead them to the #HOWiHARIBO website to learn more. Fans can win sweet prizes like a year's supply of HARIBO gummies, HARIBO swag, and one lucky winner could win $5,000 in cash, a HARIBO merchandise gift pack, and a framed image of their creation! #HOWiHARIBO is open to all budding gummi-artists, and entries will be accepted until September 30, 2024. To learn more, please visit HowIHaribo.com.

ABOUT HARIBO

HARIBO is the world's leading manufacturer of gummi products, most famous for our classic Goldbears. Globally, the business employs nearly 7,000 Associates and operates 16 production sites in 11 countries. A family-owned business with a century-long heritage, our founder, Hans Riegel, built HARIBO on a foundation of quality and inspiring moments of childlike happiness through our products. Established in 1920, HARIBO is the acronym that comprises our founder's name and the city in which the company was born (Bonn, Germany): HAns RIegel BOnn. We pride ourselves on making playful gummies meant to be shared so our inner-child can always experience joy through sweet treats. HARIBO global headquarters is in Grafschaft, Germany, and its U.S. headquarters operate out of Rosemont, Ill. For more information, visit www.haribo.com.

Contact: Lauren Triffler
Head of Corporate Communications
Lauren.triffler@haribo.com

SOURCE HARIBO

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